Scaling Carbon Removal: Rory Brown discusses Airhive's approach and we ask, ‘Is it Greenwashing?’

Today our guest is Rory Brown, Co-founder and CEO of Airhive. David quizzes him on the world of innovative carbon capture solutions, an area he’s heard about but doesn’t really understand. Rory discusses the technology behind direct air capture, the challenges and opportunities in scaling carbon removal, and the potential impact on our global climate. Rory also tackles the question of ensuring that this new innovation is impactful, and doesn’t become another avenue for greenwashing.