Bev White

My name is Bev White and I am the CEO of Nash Squared, a £1.3bn global technology and talent solutions provider with 49 offices across the USA, Europe and Asia

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Guest Blog: Celebrating Tet by Mr. Tuyen Le, Delivery Director at the NashTech office in Hanoi

Mr. Tuyen Le is our Delivery Director at the NashTech office in Hanoi; he has celebrated 12 Tet with NashTech, monitoring delivery and working on activities to promote NashTech as a great place to work. In the festive atmosphere of the Lunar New Year, Mr. Tuyen is pleased to share a bit about the traditional Vietnamese Tet celebration with his fellow Nashers.

In Vietnam, during the transitional days between January and early February, streets in major cities including Hanoi, Ho Chi Minh, and Da Nang are becoming more crowded as people wrap up their work and prepare for the 2024 Tet holiday.

Flowers of various varieties may now be found all over the sidewalks, notably peach blooms and apricots, which represent happiness, wealth, prosperity and fortune.

Tet is essentially the Lunar New Year and is an important cultural celebration for all Vietnamese people. On this occasion, we return home with our families and remember to honor our ancestors. We make offerings and visit our ancestor’s graves together.


Vietnam has a long coastline and the climate changes from north to south. On Tet, the north will be cold, the center will be cool, and the south will typically be sunny. The way people celebrate Tet varies by location, but everyone is excited to start something new, to unite and gather.

Apricot flowers grow well in warm climates and have become the symbol of Tet celebrations in the South, whilst peach blooms prefer cold weather in the North. Nowadays, transportation is convenient, and peach and apricot blooms are becoming increasingly popular in both locations.


My favorite part of the Tet holiday is seeing my beautiful city relax. Many people leave the city and return to their hometowns. Noisy, congested streets will give way to serenity and quiet. Everything appears to be slowing down. I usually get some Tet newspapers and enjoy the silence with a cup of sidewalk coffee.

2024 is the year of the dragon, let us all wish NashTech, and the whole of Nash Squared, the strength of a "dragon" and a good new year to everyone.

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