On being famous

I often wonder what it must be like to be famous, do you ever think about that? We can all think of famous musicians and actors of course and I am sure that fame is not all it is cracked up to be, being in the spotlight all the time must be wearisome. But, I am not thinking about personal fame - I am thinking about business and brand fame. So, what must it be like to be Apple, Microsoft, Spotify?  

What got me thinking about this a lot more recently are a couple of important events in the lifetime of Nash Squared. The first is the launch of our first documentary film in the Tech Flix series. This was launched on Tuesday the 14th March this week and is the work of David Savage. If you haven’t yet had time to take a look please take 15 minutes, you will not be disappointed. The film is based on innovations in MedTech and is fascinating. It is also really high quality. I encourage everyone to send the link to our clients.

Dave is scheduled to do two more films this year on EdTech and FinTech. These build on the years of TechTalk podcasts where many clients and famous Technology experts talk to Dave about their work and thoughts on various aspects of the Tech world.  

Over the years this has built the Nash Squared business a lot of following and this latest series will raise our business towards being Famous in our field.

The second event in our recent Nash Squared life time comes from the many discussions coming out of the integration work post the Knoldus acquisition. I was listening to Vikas and Nick speaking recently in Nashville and Vikas spoke about how each of the engineers blog every month about aspects of their work. He was explaining how important this has been in making Knoldus visible to clients in a busy competitive landscape. These and many other ways of making us visible to our clients and future clients will make us famous. I am reading these blogs myself now, absolutely fascinating, I can see how engineers would get excited about our work.

So, you can see how becoming famous is occupying my mind and why that is. By doing ground breaking work which we quietly do every day and then making this visible to our clients we will become ever more well known and on the path towards Microsoft or Apple level fame. This is of course so important for growing our business. It’s an exciting time for Nash Squared and our evolution.  

Before I sign off for this week I would like to wish a very Happy St Patrick’s day to our Irish colleagues in Ireland and around the world.  

Bev

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