Authentic advertising? How video and context are creating engaging moments.
We chat to Phil Schreader, CEO of GumGum, about innovation in advertising, and Nicole Famarique, co-founder of The Good Goal.
Today we're exploring how video is changing the world of advertising. Technology built on keyword searches are fading in favour of video, and the influence of platforms such as TikTok. Our first guest is GumGum CEO, Phil Schrader, who talks about how his industry is being forced to innovate. Also on the show we chat to Nicole Flamarique, co-founder of The Good Goal. In an increasingly busy sustainability sector we question how you attract the attention of investors, so you have the money to make a difference!