How can you build a brand that cuts through the noise?

Eric Struk has 7.7 million followers on TikTok, and over 10 million in total. His videos (reviewing airlines) have been viewed over 2.5 billion times. How, why, and what can enterprise organizations and branding professionals learn from his journey? We take to the air to explore the process behind going viral. Also on the show David chats to Kinsey Fabrizio, Senior VP at the CTA. CES 2024 is currently happening in Las Vegas, so we get the latest from the show floor!