How is AI helping inform and inspire the people behind the worlds leading brands?

Today’s show is a trip to Rio de Janeiro and the first of five talks (one every day) that revisit the themes of Web Summit Rio. This first talk is about technology, AI and the future of ‘brand’ creation and marketing. David sat down with R/GA’s Alex Sehnaoui (Global Chief Growth Officer) and Melissa Jackson Parsey (SVP Global MD, Brand Design and Consulting), who were in Rio to talk about the idea of building your brand as an operating system.