Innovation against Imitation: The Snapdragon Monitoring Story

Innovation against Imitation: The Snapdragon Monitoring Story

Today we are joined by Rachel Jones.
Rachel Jones has been on a journey in more ways than one. She invented a baby product, and then discovered it had been ripped-off. So she went to China and in time turned her battle against counterfeit products into a successful enterprise helping other entrepreneurs. In today's show we discover how she took on the challenge of protecting intellectual property rights and transformed her frustration into innovation.


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