![Kelly Waters](https://cdn.prod.website-files.com/626a518e6507e34a484ee1fd/626a518e6507e3e1b94eeb7a_5adde8e56ce6b4eef84649dc_390x390-kelly-waters.jpeg)
Kelly Waters
CEO at 101Ways
Kelly is Founder and CEO of 101Ways, a product development consultancy in London. They aim to help clients with delivery, their leadership structure and a range of advisory roles and in the podcast we discuss how that differs from client to client. I also explore how they position using external agencies when we are seeing a trend for in-house development.