![Lisa Targett](https://cdn.prod.website-files.com/626a518e6507e34a484ee1fd/626a518e6507e335074eec4a_5d23689791c0ae5f06fb8845_Untitled%2520design.png)
Lisa Targett
UK General Manager, TRIBE
Today we’re talking to TRIBE’s UK General Manager Lisa Targett. If you’re not familiar with TRIBE they are a global influencer marketing platform. Think influencer marketing is a fad that’ll come and go? Think again. This chat explores how co-creation and reduced costs of entry are allowing creative new advertising campaigns across traditional and social channels, as well as giving fans a chance to create ads for the products they buy!