What does generative AI mean for marketing professionals?

So what does the future of marketing look like? Like all industry ChatGPT has posed a question without clear answers. As companies scramble to respond we spoke to two organisations at the for front of marketing and creative; Semrush and Picsart First up we meet Andrew Warden, CMO at Semrush. Then David talks to Mikayel Vardanyan, CPO and founder of Picsart. Both interviews were recorded in the media suite of WebSummit Rio.