Authenticity and AI: Navigating the Future of Marketing and Customer Experience

Authenticity and AI: Navigating the Future of Marketing and Customer Experience

Today we are joined by Jim Rudall from Intuit Mailchimp.
The two discuss the critical role of marrying AI and authenticity in modern marketing; emphasizing the importance of maintaining customer loyalty whilst leveraging technological capabilities to enhance their experience in a manner that feels ‘right’. The interview touches on three main topics; AI as a capability enhancer, consumer expectations and the importance of loyalty.

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