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The 'Colgate-strategy' is about more than just volume of users.
Gil Laser, CEO of GoTo, explains why they don't want a million customers, just a few thousand who use it everyday, twice a day.
Gil Laser, CEO of GoTo Global, is joining the podcast to talk about mobility and confidence. With many European cities rejecting cars, and many customers more environmentally conscious, GoTo are offering a multi-modal transport platform that will work for a community, rejecting broader appeal to meet the demands of people for every day usage.
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