How do you simplify location for the whole planet?

How do you simplify location for the whole planet?

Today we are joined by Giles Rhys Jones CMO at What3words.
What3words is a global address book, where the team have divided the entire globe into 3 squared metres and given each of those a unique three word 'address'. Sounds neat, but why? Chief Marketing Officer Giles Rhys Jones joins Tech Talks to explain the applications of the tool and why people love their mission.

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